Scotch-Brite
copywriting • design
“Katie is driven & is not afraid to dive into new experiences to achieve her goals. She is extremely passionate about advertising & seeks out trade publications & mainstream media to keep up with the latest news. She’s one of the hardest workers I’ve ever been around & is always thinking of ways to improve whatever project she’s dealing with. She is a skilled copywriter & social media strategist who was a joy to work with.”
Student work: 2014
Don't Be a Yeti print campaign: When you're covered in hair, pet fur, lint, and other fuzzy materials, you may end up looking like a yeti. Scotch-Brite lint rollers help you avoid embarrassing moments when being a yeti just isn't appropriate.
Gets It All Off ad: My gorgeous cat is the love of my life. But with a mountain of fur constantly flying around, finding its way into my food, and even getting tangled in my eyelashes…desperate fantasies like the one imagined in this ad occasionally fill my daydreams. For pet owners like me, the power of a really good lint roller is a godsend.
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